Italian sportswear brand, Kappa is excited to announce its newest partnership with the world’s largest Hip-Hop festival, Rolling Loud, on a limited-edition collection set to launch during the festival’s New York edition.
Inspired by the lifestyle and culture of this year’s host cities the collaborative collection will include the brand’s staple designs including its iconic tracksuits, soccer and goalie jerseys, hoodies, sweatpants, bucket hat, snapback, and top-selling Mitel slides with distinctive Kappa x Rolling Loud branding throughout.
To coincide with the collection, Kappa and Rolling Loud will debut a campaign video featuring rapper and songwriter, Fivio Foreign. Inspired by LL Cool J’s iconic commercial for Gap, the video finds Fivio delivering his own freestyle while dressed in the New York-inspired collection. By reimagining this iconic moment in Hip-Hop and fashion history, the Kappa x Rolling Loud limited-edition assortment celebrates the brand and festival’s relationship with sports, fashion and hip-hop culture.
“In addition to being a globally recognized sportswear brand, Kappa has a long and storied history within music and youth culture. As such, we strive to identify and align with moments that are both culturally significant and truly authentic.” says Dre Hayes, Kappa North America President. “Being the largest hip-hop festival in the world, it’s only natural that we partner with Rolling Loud, as both a sponsor of this year’s festival, and for the creation of this special collaborative collection.”
This 7-piece limited-edition capsule collection is a continuation of Kappa’s current sponsorship of the Rolling Loud 2021 festival and will be available for purchase exclusively during Rolling Loud New York (October), Los Angeles (December) and on www.rollingloud.com.