For 420 this year, HUF is debuting a spin off label — THC: THE HUF COMPANY — an imaginary streetwear brand rooted in the days of sun-washed 90’s California that exclusively creates cannabis inspired apparel and accessories. THC: THE HUF COMPANY is here to bring you back to a special and legendary time in HUF’s history when California, skate, surf, and weed all collided to birth a whole new era that defined everything about the West Coast in the 90’s. The first THC: THE HUF COMPANY release will be the “Four for Twenty” capsule, releasing on April 14, 2022, featuring quintessential California nostalgic prints and graphics throwing back to what you would have found in Venice Beach souvenir shops, swap meets, and record shops 20 years ago when HUF was first founded by Keith Hufnagel.
Key pieces from the collection include the Smoked Apple Knit Sweater, the Skunky Work Shirt, the Grasshopper Pull Over Hoodie and Fleece Shorts, and the Scatterbrain Bell Hat. HUF’s “Four For Twenty” capsule will be available exclusively on HUF’s website, flagship stores, and select HUF retailers. This will be a 420 exclusive release, with THC: THE HUF COMPANY pieces only available for a limited time.