Jack in the Box Launches the Pineapple Express Shake for 4/20

Jack in the Box has launched the Pineapple Express Shake: ideal for true ‘tree lovers’ like Jack who’ve come down with a case of the munchies on 4/20. Jack in the Box’s Pineapple Express Shake features the sweet combination of classic vanilla shake blended with tart pineapple flavor topped with whipped cream and a cherry.

To celebrate the highly anticipated day appropriately, Jack in the Box will plant a tree* for every Pineapple Express Shake purchased on 4/20 through third-party delivery apps. While the Pineapple Express Shake is available the whole month of April, it’s only $4.20 on 4/20, and reflected in ounces instead of ‘regular’ and ‘large’. In addition, members of the press received a cool mailer from Jack in the Box that consisted of their essentials to get through 4/20: Visine eyedrops, a custom bucket hat, Pine air freshners, Taco Daze t-shirt and to finish it off, a $42 gift card!

For those who will be more comfortable ordering in ounces on 4/20, you’ll notice the shake sizes have been shifted from the classics to applicable ounces on third-party apps. The Pineapple Express Shake is only here for a limited time – so get it while you can, because pineapples don’t grow on trees.

In addition, Jack in the Box compiled this awesome playlist to keep your vibes going throughout the day.


Also published on Medium.