Eight million metric tons of plastic enter the
ocean annually. There is more microplastic in the ocean than there are stars in
the Milky Way, killing more than one million seabirds and marine animals each
year. The main culprit, single-use plastics. If nothing is done by
2050, plastic in the ocean will outweigh fish.
One company is taking a stand and has made a commitment to saving the Big Blue by truly “going green”. In the new age of cannabis compliance, child-resistant packaging has amassed an uptick in single-use plastic packaging. Because virgin single-use plastic is much less expensive to manufacture, most cannabis brands opt for the most cost effective solution regardless of its environmental impact. But a new wave of conscious packaging has arrived and Ocean Cannabis Companyis leading the pack.
of Ocean Cannabis Company, Mary and
Patrick Ersig’s love of the Pacific led them to uproot their lives in Michigan
and make the move to Southern California. The Ersig’s California journey
began with their work on LA’s Skid Row, running a homeless shelter called The
Jonah Project for seven years. It was during that time that they discovered
the power of cannabis as medicine. After
the unfortunate closure of their facility in 2013, Patrick and Mary left their
nonprofit roles to produce a line of cannabis products for medical cannabis
Ocean Cannabis Company’s commitment to sustainability led them to source there
cannabis product packaging from 100% reclaimed and recycled ocean plastic. Each
purchase of an Ocean Cannabis vape or pre-roll recovers the
equivalent of one plastic water bottle from the ocean. This commitment to saving
the oceans doesn’t come without a price. They’re spending more on their product
packaging out of social consciousness but their customers will never see those
costs. It’s their small part to help clean up the world’s oceans and rid them
of plastic. “Smoke the ocean clean”
has become their mantra.
As they began expanding their medical
cannabis company into a recreational brand, they knew the ocean would play an
integral role within the brand. At
first, it was simply the logo. But Mary and Patrick soon realized that they
could use their philanthropic background to create a more socially conscious
cannabis brand. Ocean Cannabis
Company is a family-run
business and today, Mary and Patrick work alongside their adult children. Together, they have created a world-class
brand that builds customer loyalty through social and environmental
consciousness and an initiative to clean the ocean.
In 2019, Ocean Cannabis Company
recovered 4 tons of plastic from the ocean!In 2020 their goal is to remove more than 10 tons of plastic from the ocean. To put things into perspective, compared to one ton of plastic produced
from virgin fossil feedstock, producing one ton of recycled plastic saves:
5,774 kilowatt hours of electricity
685 gallons of oil
98 million BTUs of energy
30 cubic yards of landfill space
AND reduces emissions by 2 tons of CO2
the impact if all cannabis brands put more of a focus on sustainability and sourced
their packaging from recycled materials.
Imagine a world where we choose to see
ocean plastic as a readily available and abundant stranded resource.
is an industry, like many others, where philanthropy is often not only a
priority but an effective way to form lasting bonds with the community. But when it comes to cannabis, giving often
becomes a hurdle thanks to federal prohibition and ever-changing regulations. Ocean
Cannabis Company has found a way to navigate these waters by focusing their
efforts on sustainability and partnering with organizations that support the
This spring 2020, Ocean Cannabis Company, in partnership with California Waterkeeper and Coastkeeper Organizations, will be leading the charge for a coastal cleanup involving the entire cannabis community. “Cannabis Cleans the Coast” is an event that will bring the cannabis community together beyond the barriers of brand identity to clean the California Coast from San Diego to Santa Barbara. All cannabis brands, dispensaries, cultivators, and consumers are invited and encouraged to participate. As a community we have a responsibility to be part of the solution, not the problem. Together, we “Cann” make a difference!
Ocean Cannabis Company is doing its part to help reduce
plastic in our oceans and set new industry standards for other brands to follow
suit. If you would like to be part of Cannabis Cleans or want to know more
ways you can level up your sustainability efforts, please contact Alec Bell
at Alec@kipmorrison.com. For more information
please visit http://oceancannabisco.com/.