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A move that many will keep their eye on and can play a key role in the shift of the study of cannabis for the world of sports, Sports Illustrated announces they will get into the cannabidiol (CBD) industry.  

Authentic Brands Group, the privately held company that publishes the athletic magazine, announced that the Sports Illustrated brand would debut a line of CBD-laced topicals. These products have been developed and produced by privately held Sentia Wellness.

Authentic said that the CBD products would be branded under both the Sports Illustrated and Sports Illustrated Swim names. The first product to go on the market will be a limited-edition “recovery cream,” slated to become available during Super Bowl weekend. Authentic promises a full rollout later in 2020. It did not provide further details of the Sports Illustrated line.