Carlos Santana Launches Cannabis Brand Mirayo, Inspired By Latin Heritage

Carlos Santana, the ten-time GRAMMY Award-winning guitarist and longtime cannabis advocate, announced the launch of Mirayo by Santana™, a line of cannabis products created in partnership with Left Coast Ventures. Inspired by his Latin heritage and dedication to spiritual well-being, this new line provides consumers with flower products that leverage the power of ancient remedies and act as a guide for consumers on their path to discovering their divine light.

Mirayo incorporates his philosophies into a product that is naturally sungrown and promotes the spiritual effects of cannabis.  The name is a combination of “my” and “ray” in Spanish, which honors Santana’s heritage and hopes to empower everyone to “follow your light.”

­­­­­­­­”In my experience, cannabis has special properties that enhance meditative reflection and creative expression. It can dispel negative doubt to reveal the everlasting gift of our uniqueness,” said Carlos Santana. “With Mirayo, I hope to help people use cannabis as a door to a more benevolent behavior like kindness and compassion.”

To bring Mirayo to market, Santana partnered with Left Coast Ventures, a company that has launched cannabis brands with other iconic musicians, including Mind Your Head™, with famed Grateful Dead drummer Mickey Hart, and Marley Natural™, a collaboration with the Bob Marley estate.

Mirayo by Santana will include 5-packs of 0.5-gram pre-rolls and 7-gram jars of whole flower in the following strains, or categories of consciousness: 

  • Radiance: A sativa that is intended to expand one’s energy outward, reaching for divine wisdom and inspiring creative expression.
  • Symmetry: A hybrid aimed at harmonizing the inward and outward, mind and body, for elevated perception.
  • Centered: An indica meant to nudge users toward inner peace, insightful stillness, and transcendence of the physical state.

Mirayo is available at select dispensaries in the Bay Area and Southern California, with priority placements in several Latinx-owned dispensaries.