Traffic Roots Pixel
Words by Adrian Farquharson / Photography by Sam Graves

Last week, thousands of members within the cannabis industry gathered in Santa Rosa, California for the third season of Hall of Flowers. This event has made a name for itself in the last 2 years with its curated gathering of the industry’s top flower, concentrate, edible, topical and accessory brands.

The mission of Hall of Flowers is to bring together the most innovative brands, retailers, and industry insiders to incubate the future of cannabis.  As the industry continually evolves, so has the show.

To begin, we launched the next extension to the brand, MARY Radio, our audio portal to interviews, exclusive DJ sets, panel discussions and more. We sat down with members from Lowell, Papa & Barkley, Potli and GEN!US THC to find out more behind the brands and what’s in store for the upcoming seasons. Stay tuned for our complete interviews on iTunes and Spotify.

This season, Hall of Flowers grew into three exhibit halls, showing the scale of the industry and consumers alike with wide variety of brands for every sector and outdoor exhibitors such as Cresco, EDEN, Kiva, The Botantist, Natural Wonder, Old Pal, Packwoods, Puffco, Saucey Farms, Sonoma Pac, providing the ultimate vibe when experiencing their brand.

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Some key highlights from brands were from Lowell with the introduction of their new THC infused mints that deliver a refreshing dose of strong mint flavor, reminiscent of your favorite old-school candy. We finally got our hands on their new cold-pressed cannabis oil and amazing packaging they created with the device. Rich in natural cannabis terpenes, they created a full-spectrum, solventless and additive-free vape experience that’s as close to smoking the plant as possible.

Each season, Lowell likes to do something special for the holidays. This season, they present their limited-edition Holiday 5g Flight of pre-rolled smokes to elevate the nearing celebrations. Modeled after a vintage-style book titled “Home for The Holidays”, with a pleasant surprise of five 1g joints after opening the cover.

GEN!US THC announced the launching of their Jack Herer flower partnership and three (3) new sauce carts (Gelato, Birthday Cake, Orange Zkittles), in addition to their recent product collection of top-shelf flower, pre-rolled joints, vaporizer pens and cartridges in a full range of THC and CBD. GEN!US is curated intentionally to aid the thinking process, open neural pathways and break down mental barriers for today’s modern cannabis consumer.

goodness is a new conscious cannabis brand for feeling good and doing good. 10% of our profits are dedicated to help innovative, local nonprofits fight for the wellbeing of people and planet. Debuted at Hall of Flowers with Hearts – a line of heart-shaped cannabis-infused tablets – and a partnership to help Lava Mae provide mobile hygiene to people experiencing homelessness.

Mr. Moxey Mints launched their Holiday Tin. This will be the first year it is available in CA, as they have been selling a Holiday Tin in WA & OR for the past 2-3 years. The Holiday Tin has a unique ratio of 5mg CBD:2,mgTHC, which has been very popular in WA & OR over the past couple of seasons. Additional, Mr. Moxey’s will be donating $1 per tin sold to two Homeless charities in CA, one in SF and one in LA, as well in Portland and Seattle.

Coming soon to California! Natural Wonder sprays are on-the-go, smoke-free and odorless cannabis breath sprays, delivering dosage in portable, easy-to-use containers, with zero calories and low-sugar. Natural Wonder sprays offer a convenient and controlled cannabis experience, perfect for new to cannabis or veteran consumers with active lifestyles. To honor of its adventurous spirit, Natural Wonder exhibited a rock wall for guests to climb during its Hall of Flowers debut.

Pantry debuted a line of medicated olive oil using the Frank #1 selling olive oil as the base. Also within Pantry’s Food Hall, a pop-up restaurant concept featured menu items from New York-based Frankie’s 457 Spuntino, upcoming Los Angeles culinary lifestyle brand, Gusto Green, and beverages by Xicama.

The Botanist presented their first collection, The Herbalist Series and created a greenhouse that was a sensory oasis where guests could relax and enjoy botanical refreshments. The brand is a retail and product line rooted in health & wellness and focused on the holistic power of cannabis to help people live balanced lifestyles. The series includes 5 unique tincture blends that combine the full spectrum of the cannabis plant with botanical essential oils rooted in aromatherapy and Ayurvedic medicine. 

With over 200 brands in attendance and showing what’s in store for the rest of 2019 and beginning of 2020, we’re assured that next year will be one of the most interesting yet, as we set eyes on 4/20/2020.

Enjoy this gallery of images recapping Hall of Flowers Season 3.