Introducing GEN!US – a smart, new cannabis brand designed specifically to help unlock creative potential. Today, GEN!US debuts a product collection of top-shelf flower, pre-rolled joints, vaporizer pens and cartridges in a full range of THC and CBD. GEN!US is curated intentionally to aid the thinking process, open neural pathways and break down mental barriers for today’s modern cannabis connoisseur.
There are countless historical and modern geniuses who use cannabis behind the scenes. GEN!US is on a mission to tell their stories. Given today’s constant pressure to innovate, come up with new ideas, and think “outside the box,” GEN!US is the cannabis solution that enhances creativity. GEN!US is an untapped destination within us that is waiting to be unleashed.
GEN!US exists at the intersection of legacy and modern cannabis. Cannabis for creatives, GEN!US employs renowned research teams, microbiologists, chemists, engineers and cannabis veterans and world-class, science-based growers. The company owns operations in cultivation and manufacturing, state-of-the-art extraction facilities, and has a boutique dispensary in the heart of Los Angeles on Melrose Ave.
Led by 25-year-old CEO Chris Clifford, who started his first company when he was just 17, GEN!US embarks on an exciting path to develop state-of-the-art products that foster the flow state and unlock the “genius stream,” where new ideas can emanate uninhibited by conventions and mental blocks. “Cannabis has fueled some of the world’s most gifted innovators and artists in their creations. They inspire us to create cannabis on their level.” says Clifford.
Clifford and his roster of cannabis industry veterans are joined by thought leaders from the tech, spirits, fashion, literature, and the arts and entertainment industries. Every aspect of the brand, down to the bold hues of GEN!US’ sleek package design, are visualized to fruition via an art and fashion lens.
Embracing the enlightened territory reached through cannabis use, product campaigns have been photographed by noted artists Maggie West, Daniel Forero, and Justin Jerrod, playing on color, composition and the artistic shapes of smoke.
Consumers can discover GEN!US by choosing their desired effects. Creatives are matched with their ideal product from GEN!US’ curated collection of ‘strains for brains’ in four distinct categories:
GEN!US INDICA strains create a body high with a sedating effect, ideal for relaxing or aiding with sleep at night. GEN!US Indica is available in: OG Kush 4 pack joints; Josh D OG flower jars; Larry OG flower jars; Grand Daddy Purple vapes; and Gelato flower jars + cartridges.
GEN!US SATIVA strains provide more energizing and uplifting cerebral effects, ideal for enjoying during the day. GEN!US Sativa is available in: Orange Tree 4 pack & single joints, flower jars; Rollins flower jars; and Green Crack flower jars; and Orange Zkittles cartridges.
GEN!US HYBRID strains combines Indica and Sativa for any time of day, ideal for social gatherings. GEN!US Hybrid is available in: Do-Si-Do 4 pack, flower jars, cartridges; Lemon Fuel 4 pack & single joints;Banana Fig flower jars; Birthday Cake flower jars; Strawnana vapes; and Thin Mint single joints.
GEN!US CBD is a naturally abundant cannabinoid in the cannabis plant that is non-intoxicating, ideal for feeling relaxed and at ease. GEN!US CBD, ACDC is available in a vaporizer.
GEN!US flower is available in 3.5g and 17g; pre-rolled joints in 1g singles and .5g 4-packs; disposable vapes in .3g; and cartridges in .5g and 1g. GEN!US is available for delivery and in select California dispensaries, including GEN!US’s dispensary located at 7569 Melrose Avenue in Los Angeles in September.