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California-based cannabis-based health and wellness company, hmbldt is aiming to make April 20th the healthiest day of the year with their campaign, GO420, celebrates the healing powers of the plant by highlighting 420 healthy ways to experience the cannabis holiday or to GO420.

“For hmbldt, GO420 is about advocacy and April 20th is a great opportunity to use our platform to amplify and educate about the healing powers of the plant,” says hmbldt CMO Derek McCarty.

The GO420.com site will serve as a one-stop aggregator of the 420 healthy ways to
celebrate. Each of hmbldt’s six formulas (Bliss, Relief, Calm, Sleep, Passion, and Arouse) have been matched with activities that the formula would best complement. Select #GO420 social posts from the public will also be featured across hmbldt social channels, providing an opportunity for participants to be entered for a chance to win a GO420 Kit.

Whether it is going for a hike, taking an extra lap on the bike, or simply trying a new restaurant, GO420 shines a big, bright light on the healing properties of the plant and 420 fun and healthy ways to celebrate the legendary holiday.