Photography by Craig Capello
Massachusetts’s own, LEVIA debuts their holiday seasonal seltzer beverage, Pomegranate Punch. The limited-edition seltzer consists of the LEVIA’s current hybrid flavor profile, “Celebrate” – a hybrid cannabis blend aimed to elevate ones’ experience in any social setting.
The LEVIA team partnered with local, Massachusetts-based artist, Keever, on the design of the label in a continued effort to work with local businesses that support LEVIA’s mission of providing consumers innovative, healthy beverage with an anticipated effect
Keever used a variety of blues, whites, and greys to portray a scenic, snowy landscape. At the forefront of the label, he incorporated pops of color in the red, orange, and yellow tones that are utilized for the graphic of the fruit, which also resembles an ornament to keep on holiday theme.
“In the fall we did a very limited launch of a seasonal, cranberry lime flavor and received great feedback from our loyal consumer base,” said Matt Melander, president and CFO of LEVIA. “As we continue to expand throughout the state, it is important to provide both our existing and new customers something innovative and exciting. With more, diverse flavor profiles, we’re giving all cannabis consumers the opportunity to consume a zero calorie, zero sugar beverage with an anticipated effect.”
LEVIA’s winter seasonal flavor will be available in all licensed retail partners (beginning the week of November 15, 2021) that currently carry LEVIA’s products.
