Traffic Roots Pixel

With 4/20 just a few days away as many are anticipating to celebrate in a tremendous way as it marks the first year that California has gone recreational for usage of cannabis at the start of 2018.

California-based apparel brand, HUF introduce their “HUF Hotel Smokers Lounge” with a lookbook photographed by Ryan Allan conjuring a surreal trip to a pinked-out bungalow.

A nod to the charm of historic Hollywood hotels and social lounges, the capsule features resort-inspired designs across a nostalgic pink and mint-green palette. The collection’s 420 Al Fresco graphic sets the scene, reimagining a lagoon-like hideaway offering cocktails and cannabis amidst the “exotic fragrance of semi-tropical flowers.” Prized buds adorn the Strains tee and Tropical Plants hoodie, while a custom Foliage-print permeates s/s woven shirts and box logo tees. Rounding out the assortment are striped knits and Poolside washed tees.

The HUF Hotel Smokers Lounge 420 Collection will be available starting April 12th at HUF’s flagship stores, online shop, and select HUF retailers worldwide.

HUF Hotel Smokers Lounge 420 Collection


Also published on Medium.