The Parent Company Expands With the Launch of New Cruisers Brand

The Parent Company Expands With the Launch of New Cruisers Brand

Staff·
Business

TPCO Holding Corp. (“The Parent Company”) announced the exclusive launch of Cruisers, a new all-FUN, no-frills brand that puts consumers first and offers everyday value on premium cannabis products. Cruisers combines the Company’s existing brands, Fun Uncle and DELI, streamlining these top-performing products into a single consumer-centric destination.  By skipping the doldrums of the daily grind, Cruisers transports consumers to that carefree place where the bowl is always full. The team at Cruisers combine high-quality with tasty custom flavors for good times only. Cruisers launches statewide in California on Wednesday, March 22nd, with prime availability in all The Parent Company-owned retail locations.  

Cruisers offers budget pricing for various cannabis products in all key categories, including best-selling distillate and live resin vapes, whole flower, gummies, and preroll products, including the debut of Cruisers’ new infused prerolls. Infused prerolls, one of the fastest growing categories according to Headset, will be available in the 1g single and the extremely popular 5-pk mini formats. Cruisers’ new vape products utilize the same unique formulas and flavors that made Fun Uncle the #1 selling value ($20-$30) vape in California, according to BDSA data. Additional products offered at the brand’s launch include the new Cruisers’ 1g Infused single pre-rolls featuring high-THC distillate and a kief coating in flavors like Blueberry Cookies, Strawberry Gelato, and Maui Wowie. 

  • Cruisers eComm 2 23 Preroll Infused Family Hi Res V02
  • Cruisers eComm 2 23 Preroll Infused 5pk Family Product Hi Res
  • Cruisers eComm 2 23 Flower 3.5g Family Hi Res 03
  • Cruisers eComm 2 23 Vape Indica Distillate Hi Res 01
  • Cruisers eComm 2 23 Vape Sativa Distillate Hi Res 01
  • Cruisers eComm 2 23 5mg Gummies Sour Apple Hi Res 01

“I am thrilled to announce the launch of Cruisers. Combining Fun Uncle and DELI, which are two of our most beloved and disruptive brands, Cruisers will continue to feature high-quality products at a competitive, value price point. In our retail locations, Cruisers will be the best-priced offering in every category it plays in,” said Troy Datcher, CEO & Chairman of the Board at The Parent Company. “The new brand name was inspired by Fun Uncle “Cruisers” Vapes, which quickly became the #1 selling vape in the value segment. As we continue to prioritize building our portfolio of top-tier brands, we are committed to serving our customers’ most essential needs through innovative and consistent brands.”

To celebrate the launch of Cruisers, the Company will host “All Fun Fridays” in-store activations at Caliva San Jose, Varda Pasadena, Calma WeHo, and Coastal Santa Barbara starting on Friday, March 24th. All Fun Fridays run every Friday from March 24th through April 14th and will feature branded swag giveaways and in-store promotions.