Canadian cannabis brand, Superette is slated to open their newest dispensary on June 17th in Ottawa. Titled, Superette Glebe, the immersive concept shop marks the 4th location in over two years for the brand, paying homage to the retro diner style of their Clio Award-winning Summerhill store.
In line with their mission to bring delight to every facet of the cannabis shopping experience, Co-Founders Mimi Lam (Co-Founder and CEO) and Drummond Munro (Co-Founder and Chief Brand Officer) have added a splash of trippy surreality to Superette Glebe, creating a genre-bending, immersive experience that is part fairground funhaus, part diner, part cannabis store.
Customers enter the store through aretro-inspired, diner-meets-candy shop and complete their ID check in a vintage custom photo booth. The Superette design team has inverted the traditional white tile/red grout color palette to create an eye-catching red tiled wall that is an homage to 1950s Americana and a cheeky nod to capitalist consumerism with a contemporary twist. Interactive elements include an arcade-inspired claw machine wrapped in clouds affectionately named “Super Claw”, where customers can try their best to snag unexpected prizes ranging from gifts from local designers and artisans and Superette merch to rare paraphernalia and big ticket surprises. Visitors then pass through a hidden door disguised behind a refurbished, old-fashioned soda machine and the diner then gives way to the surprise, middle “dream” space where three fairground-style funhouse mirrors distort reality as you move through the tunnel to reachsky-high ceiling cannabis store behind.
The final shop area is classic Superette, with their trademark white tile and red grout and curated selection of gender-neutral clothing, products and accessories from cult brands like Sundae School (exclusive to Superette in Canada), Pure Beauty and Yew Yew along with the world’s largest cannabis menu. Superette Glebe marks a homecoming of sorts, to the city where Superette got its start, bringing all of the hallmarks of the Superette brand together with a deep love for the local area to create an unmissable, interactive environment that is part retail, part experience, part love letter to the community that has supported them since day one.