Atlas Global Brands Inc., a cannabis company with expertise across the value chain, announced its first shipment of the company’s latest brand, D*gg lbs a collaboration with world-renowned entertainer, Calvin Broadus Jr. a.k.a Snoop Dogg has arrived in Israel. Furthermore, the company is pleased to announce that two D*gg lbs SKUs are now available for retailers to purchase through the OCS, with up to six additional SKUs scheduled to be available next month.
In February 2023, the company entered into an exclusive licensing agreement with Snoop Dogg, granting Atlas use of the artist’s name, image, logos, trademarks, and other authorized intellectual property to create, package, manufacture, distribute, sell, advertise, promote, and market a diverse range of cannabis products.
On July 21, 2023, the Company’s first shipment of D*gg lbs from its Chatham, Ontario arrived in Israel and is expected to be packaged and available to pharmacies and patients in Israel in late August. Three new SKUs for this product are scheduled to be available for patients in Israel next month.
The D*gg lbs brand has sparked considerable interest in Israel and is anticipated to be eagerly embraced by patients upon its arrival. All flower is indoor-grown, hang-dried, and hand trimmed.
The collaboration between Snoop Dogg and Atlas Global extends beyond mere product offerings. The shared vision is cultivating a vibrant community and fostering meaningful connections with cannabis enthusiasts through education, advocacy, and interactive experiences. This includes organizing events, promoting responsible consumption, and supporting initiatives that contribute to the overall well-being and positive growth of the cannabis industry.
D*gg lbs Now Available at the OCS
D*gg lbs hit the shelves in Ontario Cannabis Stores earlier this month with two SKUs and up to six additional SKUs scheduled for August 2023.
Some of the new D*gg lbs SKUs include:
- Cryptic Chronic 3.5g flower (available now)
- Juicy OooWee 2 x 0.5g Distillate Infused Pre-rolls (available now)
- Lodi Dodi OG 3.5g flower (available in August)
- Cryptic Blueberry 1g Distillate Infused Blunt (available in August)
- Lodi Dodi OG 1g Blunt (available in August)
- Cryptic Chronic 2 x 0.5g Blunts (available in August)
- Cryptic Blueberry AIO 1g Vape (available in August)
- Juicy OooWee AIO 1g Vape (available in August)
