Village Farms introduces another first-of-its-kind cannabis packaging innovation: a built-in matchbook accessory that slips onto the carton of pre-roll offerings. Debuting on Super Toast Animal Mintz Slims, the proprietary matchbook design delivers an elevated level of convenience and functionality.
The convenience category is rapidly expanding in the Canadian cannabis market. This growth is driven by consumer demand for ready-to-enjoy formats. Consumers seek portable options that combine quality and ease of use. Convenience formats, including pre-rolls, infused pre-rolls, and vapes now account for 55 percent of total cannabis sales in Canada1.
“The cannabis market is rapidly evolving toward convenience, and Village Farms is proud to be leading that shift,” said Orville Bovenschen, President, Village Farms Canadian Cannabis. “We’ve always believed our products should fit seamlessly into people’s lives. This new packaging innovation makes that easier than ever, because we all know the frustration of not finding a lighter when you need one. Now, our consumers will have a light wherever they go.”
Super Toast Animal Mintz Slims have been in market since September 2025, ranking as the #2 new pre-roll by sales and #1 by units sold at the Ontario Cannabis Store1. Each carton includes ten straight-packed joints with ten ready-to-go matches, a self-contained format that reflects Village Farms’ commitment to practical innovation in cannabis packaging.
