ILGM (I Love Growing Marijuana), a leader in cannabis cultivation has announced the launch of Grow Club — a first-of-its-kind community designed to transform home growing from a niche hobby into a cultural movement.
Grow Club equips home growers with the resources they need to thrive. Through personalized mentorship, accelerator-style cohorts, and monthly gatherings, ILGM is reframing cannabis as a gateway to independence, creativity, and connection.
“Grow Club is about more than growing plants—it’s about cultivating confidence,” said Ernst Rustenhoven, CEO of ILGM. “By pairing mentorship with hands-on education, we’re lowering the barriers to entry and making home growing accessible to anyone ready to try. This is how ILGM evolves from a trusted seed provider into a true lifestyle brand.”
West Coast Debut
Grow Club includes a mix of digital programming and in-person activations designed to provide practical support and meaningful connection, including:
- Monthly workshops and panels with industry experts
- Hands-on training with live Q&A sessions
- Mentorship matchmaking that pairs beginners with seasoned growers
- Curated online resources for instant learning and long-term guidance
The first official Grow Club event takes place on September 25 at The Artist Tree Lounge in West Hollywood. Led by seasoned growers and cannabis content creators Christina Wong and Jungle Cae, guests will participate in a 90-minute educational workshop, followed by an evening of consumption and networking.
Grow Club is built to expand alongside its members—scaling from local gatherings to nationwide cohorts that bring education and community directly to people’s homes. Over the next two years, ILGM aims to onboard more than 500 new cultivators, facilitate hundreds of mentorship pairings, and forge partnerships that bridge cannabis with design, wellness, and entertainment.
Grow Club is proudly supported by industry heavyweights such as King Solomon Nutrients, Boveda, Last Prisoner Project, Dr. Dabber, Ay Papi, Gardenhouse Brands, and Emerald Village.
