Be$os, a new Latino cannabis lifestyle brand announced a collaboration with Legado 7, the pioneers behind corridos verdes — a cannabis-forward lane of regional Mexican music.
The announcement comes as Be$os (Spanish for “kisses”) celebrates partnerships with more than 50 dispensaries across California.
At the heart of the Legado 7 collaboration is “7 Be$os,” an origin story single release about work ethic, ambition and staying rooted in where you come from—the mindset Be$os lives by. The video was viewed more than 200,000 times on YouTube in the first two weeks of its release.
Beyond music, the joint release includes:
- 7 Be$os Bajo la Luna (Indica) — 1.25g All-In-One Vapes
- 7 Be$os Bajo el Sol (Sativa) — 1.25g All-In-One Vapes
- Exclusive off-roading merch & accessories
The limited release has already seen rapid sell-through across the Northern and Southern California retailers where Be$os is currently available. This reflects strong demand for collaborations rooted in culture. For Be$os, “7 Be$os” goes beyond a product launch—it’s a chance to stand alongside someone whose mission has always mirrored their own.
“Alex and Legado 7 normalized cannabis through Spanish corridos and opened a new lane for our culture,” said Cristian Pou, founder of Be$os. “Be$os was created with that same goal in mind: to help destigmatize cannabis within the Hispanic and Latino community by honoring our roots and leading with respect for the culture. Para la cultura.”
That shared vision is ultimately what brought the collaboration to life.
“This partnership is about more than products,” said Alexander Guerra, frontman of Legado 7. “We come from the same struggles, and we both want to show our community that cannabis doesn’t have to be a stigma. With ‘7 Be$os,’ we’re telling our story in a way that feels true to us and our people.”
Even with early momentum, Be$os is intentional about staying grounded. Pou says the company’s current priorities this quarter are alignment and infrastructure.
“This year is about foundation,” Pou said. “Doing fewer things exceptionally well, attracting the right people to be a part of our mission and positioning ourselves for future growth.”
As the brand looks ahead, Be$os plans to deepen its California footprint before expanding into new markets—strengthening its retail relationships, achieving operational excellence and staying aligned as a team.
