Ascend Wellness Holdings, Inc., a multi-state, vertically integrated cannabis operator, relaunches Ozone, a evolution of its flagship lifestyle brand. The transformation is rolling out across all seven of Ascend’s operating markets. It includes a full-scale change in brand and quality. This change spans visual identity, product standards, packaging innovation, and consumer engagement. Ozone is a key component of Ascend’s enhanced product portfolio strategy. It invites customers to ‘Elevate Everyday’. The brand emerges from this transformation with a sharpened focus on delivering a premium experience.
At the core of Ozone is a team of cultivators and product experts whose passion for the plant drives continuous improvement and innovation. They cultivate exceptional flowers and breed proprietary genetics. They also develop next generation products like flower, vapes, concentrates, gummies, and infused items. Their expertise has raised quality and consistency standards across markets. Ozone’s new brand standards feature tightened potency and terpene benchmarks. They dedicate premium canopy space to Ozone flower. There are improved cure protocols and reduced post-harvest handling to better preserve trichomes. This results in a stronger aroma and structure, smoother smoke, and more consistent effects.
“The new Ozone is a celebration of our people, the cultivators and product experts whose passion for the plant drives everything we do,” said Sam Brill, Chief Executive Officer and Director of Ascend. “Their dedication has elevated the quality and consistency of our products across markets, and this relaunch reflects that progress. It is about delivering an elevated and dependable experience for our customers in every category we serve.”
The relaunch also introduces a bold, modern visual identity designed to reflect the brand’s evolution. The former grey palette has been replaced with a vibrant blue, supported by updated in-store merchandising and coordinated branded drops. New packaging formats are engineered to better preserve freshness. They ensure potency and terpene integrity from harvest to consumption. A revamped digital ecosystem will further extend the brand experience. This ecosystem includes a new website and online apparel store.
To celebrate Ozone’s evolution, the brand is launching its first full-spectrum gummies, new macro-dose gummy offerings, additional flower strains, and new liquid diamonds and live resin vape formulations. The refreshed brand will roll out initially across Illinois, Massachusetts and New Jersey, with remaining markets to follow shortly thereafter.
