NY Cannabis Producer Naturae Announces Rebranding

New York’s Naturae, a GMP-certified 100% company working in cannabis and hemp extraction since 2017 recently made changes and introduce company rebrand. Taking on the name of their top-selling house brand, Jaunty, the new moniker is indicative of the company’s consumer-oriented approach to production. 

“Jaunty has been part of New York’s licensed cannabis market since day one. As an independent home-grown brand, Jaunty has become the core part of our business that adult consumers recognize and can rely on for premium, quality products that are approachable, affordable and fun,” said CEO and Co-Founder Nicolas Guarino, who is also an industry advocate as a co-founder of the Empire Cannabis Manufacturers’ Alliance. “Rebranding the entire company as Jaunty is a natural fit.”

Jaunty crafts THC products that appeal to the broad spectrum of adult-use consumers, from connoisseurs seeking ultra-premium 100% solventless live rosin to the canna-curious exploring economically priced, approachable options that taste great with predictable effects. The company is both the largest producer of CO2-extracted cannabis oils in the state and is the maker of cutting-edge solventless produc

ts that close the gap between flower and oil, resembling the flavors and effects coveted by cannabis flower purists.

In addition to the renaming of the company, which is licensed for all supply chain activities in New York’s adult-use THC market outside of retail, all of their products previously marketed under the brand names of Rezinators (full-spectrum gummies and live rosin vapes) and Jumbodose (full-spectrum tinctures) will rebrand under the Jaunty moniker. 

Coinciding with the updated name, Jaunty will continue to raise the bar for cannabis products in New Yor

k: their latest Classic Cartridge vape varieties, available in licensed dispensaries across New York State, include: Forbidden Fruit ( indica packed with a smooth, fruity-lemony taste accented by sweet berries and pine); Green Crack (renowned sativa strain with tropical citrus notes); and Headband (hybrid named after its famed cerebral, headband-like effects). This month, Jaunty will also debut their “Ratio” Vape line, featuring brand-new, cutting-edge hardware and a unique blend of THC and minor cannabinoids for a range of tailored experiences.  

The company will also begin production on new Solventless Hash and Live Resin products, set to launch later this year and include vapes, gummies and tinctures.

As the New York licensed industry continues to evolve and expand, so has Jaunty, which is the state’s second highest grossing vape brand with over $10M in retail sales and representing 9.2% of all sales in the category, according to Headset data (year to date

). Jaunty products also make up the top four best-selling vape SKUs in the New York state market with Pineapple Express, Blueberry Kush, Amnesia Haze, and Sour Diesel 1-gram cartridges. Jaunty brand products are currently distributed in approximately 80 percent of the licensed dispensaries across the state.

Earlier this summer the brand debuted Nano-Emulsified (fast-acting) THC Gummies in four flavors, complete with effect-based terpenes, and fresh new blends of minor cannabinoids, all while maintaining economical prices points.

“Jaunty will continue to push the envelope and offer our top-selling Jaunty Classic Vapes and Gummies with new and improved varieties and formulations,” added Guarino. “We’re excited to introduce more offerings throughout the year that encompass our unwavering commitment to the art of cannabis extraction and further reinforces our mission to close the gap between the flower and oil experience.”