FLUENT Corp. has rebranded its Manhattan and White Plains dispensaries, marking the second and third adult-use locations in New York to officially transition under the FLUENT banner.
The White Plains and Manhattan rebrands come after FLUENT’s acquisition of RIV Capital on December 19, 2024. The rebranding of its Kingston dispensary has helped drive positive results in traffic. It has also increased sales volume and average ticket sales. The completion of these additional two co-located retail stores underscores FLUENT’s commitment to building a consistent, trusted retail experience and an enterprise-wide unified brand identity. FLUENT believes that the rebranding of these 3 locations will significantly strengthen the company’s presence. It will impact one of the fastest-growing adult-use cannabis markets in the United States.
All three rebranded dispensaries are now fully integrated into FLUENT’s digital platform. This integration enables customers to conveniently browse products, place orders online, and pick up in-store through www.getfluent.com.
Each location features FLUENT’s signature portfolio of premium cannabis brands, including:
- KNACK – expertly grown flower for everyday use
- MOODS – a versatile vaporizer line designed for every vibe
- Wandr – edibles crafted for personalized experiences and everyday enjoyment
The New York dispensaries are also expected to expand their offerings in the coming months to include the following brands well known for their cultivation innovation:
- Alien Labs – renowned for its exotic, indoor-grown flower and rare, distinctive strains, each delivering a unique flavor profile and elevated experience.
- Connected Cannabis – built its reputation producing iconic strains that have defined quality in California and other mature markets.
“Unifying our retail network under the FLUENT name is a critical step in advancing our New York strategy,” said Dave Vautrin, Interim Chief Executive Officer of FLUENT. “As we prepare for the first harvest from our new state-of-the-art indoor cultivation facility in Buffalo, with premium flower expected to reach shelves in Q4, we’re creating a consistent, elevated retail experience for New York customers that reflects the quality and trust already associated with FLUENT in Florida and Pennsylvania.”
