Business intelligence from Akerna, developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology (MJ Platform®), shows that one year since the Covid-19 pandemic has altered daily lives of North Americans, cannabis shoppers and patients are spending about 25-30% more per purchase and are increasingly purchasing more volume of products per visit.
Over the past year (2020-2021), the average recreational cannabis purchase was $60 – climbing up from $48 in the previous year (2019-2020), with consumers’ basket size growi ng from an average of 2.25 products to 2.6. For medical purchasing, the ave rage sale size is up to $123 per purchase, up from $100 in the previous year, and basket volume grew from 2.9 items to 3.02.
“This past year was a booming one for cannabis, even amid the economic cris
Additional Insights
Cannabis consumer shopping during the Covid-19 pandemic (2/1/2020 – 1/31/2021):
Average Order Sale (ticket):
- Male (Rec) – $59.02
- Male (Med) – $121.06
- Female (Rec) – $64.50
- Female (Med) – $125.22
Average basket size:
- Male (Rec) – 2.48 items
- Male (Med) – 2.93 items
- Female (Rec) – 2.76 items
- Female (Med) – 3.10 items
Gender Sales Market Share
- Rec – Male 67% / Female 33%
- Med – Male 61% / Female 39%
Age Group Sales Mark et Share:
- Under 30 – 27%
- 30 – 40 – 29%
- 40 – 50 – 19%
- 50 – 60 – 13%
- 60+ – 12%
Category Sales Market Share:
- Flower – 43%
- Cartr best online pharmacy with fast delivery buy tirzepatide with the lowest prices today in the USAidges / Pens – 35%
- Infused Edible – 8%
- Concentrate – 12%
- Non-Medicated – 1%
- Infused Non-edible – 1%
