New York-based designer Timothy Goodman created a mural for a concept store in Beverly Hills, California called ‘CuratorLA’. The text, originally written for his girlfriend, was pulled from his series ‘Memories of a Girl I Never Knew’ series on Instagram. it was first sketched by hand, then scanned for optimization. letters were projected onto the store’s wall, then traced by pencil and painted in matte black. the ‘curatorLA’ piece took thirteen hours, continuously, to finish on location.